Choose a domain name may seem an exercise in frustration, and you can have tempted to register the first one you come across that is not already taken. Slow down! It requires more thought than that, and your choice will have tremendous impact on the success end of your website. In this article, we will discuss how to find a domain name that works for you.
There are four main concerns when choosing a domain name:
1. Technical requirements.
2. A name easy to remember.
3. A descriptive name.
4. Research keywords.
Technical Requirements for domain names
Let the easy part of the first form.
When talk about a domain name, "we are referring to the part of com address of a Web site that comes between" www "and" .. " For example, in "wwwYourWebSitecom" the domain name is "yourwebsite." You must register information within a specific domain "domain top level, the part that comes after the rightmost "point" as in ". com ",". "," us ", etc. That is, "YourWebSitecom" is a different domain "YourWebSiteinfo." You might be able to register "YourWebSitebiz" although "YourWebSitecom" already registered.
The Internet Corporation for Assigned Names and Numbers ("ICANN") defines what a name domain should look like. These rules can be summarized as follows:
* 63 or fewer characters.
* Only numbers, hyphens and English letters.
* You should not start with a hyphen.
* You should not end with a hyphen.
Unfortunately, it is not so sharp. There are differences of interpretation on rules. Some say that a domain in a field of four characters (highest level. Info,. Mobi) can only be 62 characters long. There are several plans on how to encode non-English characters, etc.
We can avoid entanglement in these points of confusion to remember two things:
1. You do not want a name domain long anyway, so do not worry about whether the limit is 64 or 62 characters.
2. Non-English letters, encoded in the regimes may not be universally applicable, then your domain name may be different (and meaningless) in various parts of the Internet, so do not use.
Choose a memorable domain name
Your domain name should be something that people can remember and is can easily write, or recognize the naked eye when we see it as a link.
Among other things, this means that your domain name should be short. All really short domain names are already taken. Virtually each word in the English language has been registered as domain name, and all combinations of up to five cards. Therefore, do not get too hung up on "short." As discussed later in this article, you want to find a balance between "short" and "descriptive."
Despite a name domain can include underscores, is better off without them. If you want to register "YourDomainNamecom" and found it was available, will not be doing any favors himself by recording "Your-Domain-Namecom." Users will confuse the two websites, and more likely to go with the shorter version.
Choose a descriptive domain name
Your domain name should describe what the user will find on its website.
Search a descriptive phrase about your chosen field. Is your website on tips for baby care for working mothers? For parents of babies with special needs special? The specific area you intend to address, together three or four words to say. Needless to say, okay, at this time. As we discuss in short, there are tools to help you improve your descriptive phrases. For now, just come up with some phrases that describe the content of your website in three or four words.
Keyword Research in choosing a domain name
You want your domain name to be short and descriptive. That means that every word it must have value.
Keyword research can identify keywords for powerful content on your website, but you can also find words to use in your domain name. There is a difference, as discussed below.
Keyword research identifies words and phrases people being used in the search for information related to your Web site planned. Use these keywords in the content of your website and in any pay per click (PPC) campaigns, but they should use in your domain name. A domain name is keyword rich are more likely to rank high on search engines.
When the keyword research for use in Web site content or PPC advertising, search terms that you want to use frequently, but rarely matched. These are the valuable keywords that can make the content of your Web site stand out in search engines.
However, when you are looking for keywords to use in your domain name, you often must focus on the keywords used, and not necessarily those who rarely matched. This is the difference alluded to above.
Keyword research can not tell if a domain name is available. I can only say what people are looking for and what they are finding in the content of Web pages. Therefore, to identify the terms that people are looking for, then determine As domain names are available that use these terms, and you have a winning domain name.
Take the list of descriptive phrases which identified in the last section, and use each one as a starting point for keyword research. From your keyword research, create a list phrases that people are looking for when they want to find the kind of content you plan to offer.
From that list, less focus on phrases that are relevant and clearly descriptive of the content is intended to offer. Now, check which of these statements are available for you to register as domain names.
What if you find two or more domain names available keyword rich Register all of them! Choose the one you like the name of his principal Web site, but keep others. Can be used as "redirect" pages, and you always have the option of using alternative names later.
For the same reason, register your domain name in multiple top-level domains if they are available, such as. Com,. Info, lock in the options of alternative names and block your competitors to steal the results of their research.
Conclusion: What to do next
Before run out and register the domain name available to come up with, do your homework.
* Consider a short list of descriptive phrases on the Web site you have intend to build.
* Make a full investigation into the keyword of each of these descriptive phrases, and build a list of more descriptive phrases keyword-rich.
* Choose the shortest, most memorable phrases from the list, and check which are available to register as domain names.
* Register as many of these keywords rich domain names as descriptive as possible.
About the Author
Charles J. Bonner is the founder and principal project manager of www.FreeLanceSubmit.com. For more tips, techniques, and services for creating, maintaining, and promoting your Web site, including keyword research to identify a great domain name, visit www.FreeLanceSubmit.com.
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